Sports Marketing Strategist

Juan Buitron

Sports marketing strategist behind Inter Miami's rise. Now building what's next.

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Juan Buitron walking alongside Lionel Messi holding the Ballon d'Or — Juan Buitron with Lionel Messi at Inter Miami CF training facility, 2024.

Juan Buitron with Lionel Messi at Inter Miami CF training facility, 2024.

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Career / By the Numbers

540M+Organic Views

50M+Followers Managed

$15M+Earned Media Value

#1US Sports Team on TikTok

Selected Work / 2020 — Present

Inter Miami CF

Sports · 2020–2024

Inter Miami CF

Sports · 2020–2024

300M+ organic views
1M → 18M Instagram followers
TikTok grew 400 → 800K organic

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The Beautiful Game

Event · 2024–2025

The Beautiful Game

Event · 2024–2025

150M+ collective views
$3M+ earned media value
Hero spot w/ Khaby Lame & Ronaldinho

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Juan Buitron greeting FIFA President Gianni Infantino at Inter Miami CF stadium.

Road to 26

Campaign · 2025

Road to 26

Campaign · 2025

0 → 13K followers
20M+ views

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Juan Buitron speaking on stage at the Florida Cup.

FC Series

Tournament · 2024

FC Series

Tournament · 2024

0 → 370K TikTok followers
70M+ views

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Events

Florida Citrus Sports

Events · 2024

Florida Citrus Sports

Events · 2024

Pop-Tart Bowl & Cheez-It Bowl
National media coverage

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Tournament

Copa América

Tournament · 2024

Copa América

Tournament · 2024

International tournament social production

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Live Event

NFL Super Bowl

Live Event · —

NFL Super Bowl

Live Event · —

On-site content production & support

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Juan Buitron presenting Lionel Messi with the Icon of the Match trophy.

About

10+ years building social media strategies for the world's biggest sports brands. Former Social Media Manager at Inter Miami CF. Founder of BX Media. Based in Miami, FL.